Best Advertising Award ‘Golden Effie’ for Duo Penotti Publicity Campaign
Penotti teamed up with an advertising agency to create the totally unique and innovative commercial with the stripy trousers. This commercial became a huge success and very quickly Duo Penotti became a very well-known product amongst children, teenagers and adults all over Holland. This commercial won the Gouden Effie* and turned Duo Penotti into an iconic brand.
*Gouden Effie: the most recognized prize given annually to reward the best advertising campaign.