Our story

Since 1970, Duo Penotti has been one of the world’s largest chocolate spread brands in the world. Delve into the company’s fascinating history…

1970

The Penotti story

Since 1970, Penotti has been one of the world’s largest chocolate spread companies. The history of Penotti started when Marcello Marsolo Peeters, whose family originally came from Sicily, created a delicious chocolate hazelnut spread using Grandma Marsolo’s original secret recipe. At the same time the name Penotti, which comes from “nocciole” (Italian for hazelnut), was to become the brand name of all Peeters’ products. Penotti is a leader in innovation and dedicated to developing the best tasting chocolate hazelnut spreads, using only natural ingredients.

1988

Duo Penotti, the one and only stripy chocolate hazelnut spread

The huge success of this chocolate hazelnut spread did not go unnoticed and other manufacturers quickly followed suit… Marcello had to think fast again to create an unrivalled product. In 1988 Marcello launched a totally innovative product: a stripy white and brown chocolate hazelnut spread called Duo Penotti. In less than 2 years Duo Penotti became market leader of its category in Holland, outselling peanut butter and jams. Its popularity amongst children made it an everyday household product and Duo Penotti soon became one of the most famous brands. It was also the introduction of the iconic, stylish Duo Penotti jar as we know it today.

1990

Best Advertising Award ‘Golden Effie’ for Duo Penotti Publicity Campaign

The ambitious Marcello teamed up with an advertising agency to create the totally unique and innovative commercial with the two-coloured/ duo trousers. This commercial became a huge success and very quickly Duo Penotti became a very well-known product amongst children, teenagers and adults all over Holland. This commercial won the Gouden Effie* and turned Duo Penotti into an iconic brand.

*Gouden Effie: the most recognized prize given annually to reward the best advertising campaign.

2000

Duo Penotti Dippi

Following on from the great nationwide success of Duo Penotti, Marcello Marsolo-Peeters decided to look for new ideas to widen the Duo Penotti range. Consumer research showed that Duo Penotti was not only eaten for breakfast, but also for lunch and as a snack throughout the day. It also showed that our consumers found Duo Penotti delicious when eaten straight out of the jar. This is what gave Marcello the inspiration for his new Duo Penotti Dippi: 9 crunchy breadsticks to dip in Duo Penotti. The perfect snack…

2000-2010

Limited Editions

Duo Penotti lovers had even more reason to be cheerful, because Duo Penotti launched Limited Editions with an extra flavour.   

2015

Duo Penotti Cookies & Milk

Duo Penotti has created yet another exciting cult favourite: Cookies & Milk. A doublelicious Cookies & Milk spread, made with real cookies and creamy milk!

Dark and crunchy on one side, smooth & milky on the other…

Loved by children and adults alike.

Today

Duo Penotti commits to using natural and sustainably sourced ingredients, so our consumers can enjoy the tastiest chocolate hazelnut spreads.

Duo Penotti is liked by chocolate lovers all over the world and wants to engage with its fans in a fun way. Follow us on Social Media!

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